Create Content Fast Lesson 16 - Advanced Word-Listing Techniques

So, we might come up with a more complex word list through
the frequency word list generation strategy, or we can
start combining words on our own in the brainstorming
session, or both. Let's say that we are going to take the
original simple word list as follows:

-gardening
-plants
-perennials
-gardening equipment
-drought-resistant plants
-rain barrels
-seeds
-Burpee
-heirloom plants
-bulbs
-soil preparation
-composting

And, we're going to start creating a complex list for
research purposes and to effectively target highly relevant
articles on Google. The term gardening is great but too
broad. It will come up with all kinds of things. So, we
can't really use it effectively in Google and really get
anything too specific. So, maybe we combine it with other
terms in our list. So, maybe instead, we choose to combine
the term gardening with other words on the list to put in
the Google search box. Maybe we start to brainstorm a more
precise list that might look like this:

-gardening drought-resistant plants
-gardening heirloom plants
-Burpee seeds
-Burpee AND gardening equipment
-bulbs AND soil preparation

As you can see, now the list has become much more specific
and highly targeted. In addition, we are using some Google
searching techniques to refine the search results we obtain
from our word list. In the case of putting words in quotes,
we are telling Google that the term must appear exactly as
we have it in the quotes. It's a way of saying: Return only
the articles with the exact phrase. However, gardening is
not in quotes, so it is a very general search term that
just says we're interested in gardening articles, but also
for drought-resistant plants. That means we won't get
scientific articles describing the way drought-resistant
plants function, but specifically how to garden with
drought-resistant plants.

Maybe, we're also interested in particular companies that
create gardening equipment or sell seeds. Then, you can
just add their proper name in the search box. Finally, when
you use the search function AND, that tells Google that you
want both terms on either side of the AND function to
appear on the same page. Obviously, it's not an exact
science, but you will get the hang of the different
operators available to use for searching in Google the more
you practice. We will even discuss this further in the next
chapter. For now, this is a good way to start your word
lists while keeping in mind that the ultimate aim is to get
a list that helps you create topics or research them more
efficiently. 


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